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Curbed Atlanta

 

Atlanta’s Bank of America Tower Redo Aims to Lure ‘Top Tech Talent’

By Josh Green

Atlanta’s most majestic skyscraper just got a little more Ponce City Market.

Consuming 24,000 square feet within the city’s tallest high-rise, Bank of America Plaza, a new collection of loft-style business suites has recently finished construction, aiming to “attract some of the state’s top tech talent,” officials said in a release today.

They’re calling it The Block @ BoAP.

Girded by large windows with views, it has a surprisingly lofty look to some ceilings, with open spaces meant to spur collaboration and dashes of bold color for inspiration. Light fixtures and large, trendy kitchens harken newer Midtown condos.

The suites “will be a great place for collaboration and innovation within the growing community of tech-related companies, students, and millennials surrounding the building,” states the release. “With a growing number of innovators in the area, these spaces will provide an ideal space for forward-thinking individuals to work and create.”

Standing 55 stories and 1,023 feet, the tower is still the 11th tallest building in America (with no equal in the Southeast), but it’s been traditionally considered the domain of mahogany-paneled law firms. With refreshed amenities and potentially more techie tenants, new owners and management hope to change that.

Shorenstein Properties paid in the ballpark of $230 million for the troubled landmark last year, at which time it was reportedly only half-leased. During the recession, the tower was foreclosed and actually actioned off on the courthouse steps downtown.

That’s quite a contrast to the big burgundy icon’s beginnings in the roaring early 1990s, when demand was so strong developers had to add floors to initial plans.

Could swanky office kitchens and fluorescent cabinetry (coupled with enviable MARTA proximity) help trigger a modern-day rebound? Time will tell.